Our Story

A touching story...

how we started

In 2013 with the founder’s sister-in-law diagnosed with brain cancer (glioblastoma). Doctors have advised the family to consume brown rice – the superfood as modern people have been seriously lack of it. After another year, our founder’s uncle was also diagnosed with esophagus cancer. Unfortunately, both were defeated while battling the diseases eventually.

This ignited the passion of our founder to search for healthy food that could be natural remedy for various human illnesses. Our journey started when a prominent hospital started to call us to list NutriBrownRice®️ into its patients’ menu. 

NATURAL VITAMIN E

CANCER FIGHTING NUTRIENTS

We discovered the gap of vitamin E lacking and human being’s consumption in cancer-fighting. And the great news is we successfully retain high vitamin E from the brown rice powder we produce.

Our Milestone

2015
+ -

SINGAPORE HEALTH PROMOTION BOARD ENDORSEMENT AS HEALTHY FOOD
The full range of NutriBrownRice® is being endorsed by the Singapore Health Promotion Board as “Healthier Choice” under the cereal beverage category with the “Higher in Whole-Grains” logo.

2016
+ -
 

ALLIANCE BIZSMART CHALLENGE ECO WORLD ENTREPRENEURSHIP AWARD
More than 2000 contestants participated in this business challenge and NutriBrownRice is awarded as champion in it. The panel of Judges in this competition includes:

- EcoWorld Malaysia (www.EcoWorld.com)
- Alliance Bank (www.AllianceBank.com.my)
- VISA (www.Visa.com.my)
- Manulife (www.Manulife.com.my)
2017
+ -

“BEST 1MALAYSIA EMPLOYER OF THE YEAR”
Organized by Ministry of Human Resource, Malaysia (Award was conferred by the Prime Minister of Malaysia). Award ceremony was broadcasted Live on Radio Television of Malaysia. The merits taken include our consistency in promoting local talents, protecting the welfare of all employees.

SME CORPORATION SCORE
SME Corporation Malaysia has officially conducted a report on Abrand Food Manufacturing for its Competitiveness Rating Evaluation. (www.smecorp.gov.my)

AWARDED DIPLOMA IN SIAL INNOVATION, SHANGHAI
Panel of juries including world renowned food specialists and celebrity chefs. Full range of NutriBrownRice® were recognised as health groceries that are nutritious, delicious and convenient.
NutriBrownRice® also made an appearance in SIAL Paris 2016 in France.

ENTERPRISE 50 AWARDS
Enterprise 50 is an annual award programme organised by the SME Corporation Malaysia (SME Corp. Malaysia) and Deloitte Malaysia, with supporting sponsorship by RHB Bank Berhad and Telekom Malaysia Berhad (TM) to celebrate and highlight the achievements of enterprising small and medium companies that are well-positioned for the future. Abrand Food was awarded based on the company’s food-tech innovation, business scalability, market competitiveness, and world-exportability.

2018
+ -

WINNER: NATURAL HEALTH MAGAZINE’S READERS’ CHOICE AWARD NOVEMBER 2018 VOL 97 MALAYSIA

Malaysian diets largely consist of white rice, whereby more than 80% of its nutrients are stripped off from brown rice. The high GI in white rice is known as bad carbohydrates that spike the insulin and causes high blood sugar among Malaysians. And a shocking news revealed in July this year states that Malaysia has the highest rate diabetes in Asiaand one of the highest in the world! The health benefits of brown rice thankfully, are bountiful cancer-fighting micronutrients such as selenium, manganese and betaine. NutriBrownRice Original (No Sugar Added with Prebiotics) is the most popular drink locally and internationally, especially those with gastric conditions. NutriBrownRice (Oat with Soy Lecithin) is well-loved by breastfeeding mothers and those with high cholesterol.

2019
+ -

MALAYSIAN BRAND AWARD

SME Corporation Malaysia, in collaboration with SIRIM QAS International Sdn. Bhd. has developed the National Mark of Malaysian Brand certification program that promotes the development of Malaysian brands to meet global standards of Quality, Excellence, and Distribution

THAIFEXTASTE INNOVATION SHOW FINALISTS
Handpicked from over 700 entries, this product indicates where the next trends and innovation in F&B are heading next.

PAPA MAMA READERS’ CHOICE AWARD
This award is only given to deserving brands, based on the combined votes and positive opinion of our readers rating the products and services they have used. Your votes help validate their hard work and we hope you will enjoy exploring the results!

Our Range of Products Features

Lactose FREE

Lactose in milk sometimes causes symptoms like bloated, gassy tummy, or nauseous. We took away casein and allow customer to switch to lactose-free options can help those who have symptoms.

Gluten FREE

Gluten is linked with Celiac disease. It is mostly found in barley, wheat and rye. It causes allergies to autoimmune diseases and other forms of gluten intolerance. All NutriBrownRice®️ products except Oat with Soy Lecithin are gluten free.

Diabetic-Friendly

All no sugar-added NutriBrownRice®️ are diabetic friendly. The prebiotic found in NutriBrownRice®️ No Sugar Added is also friendly to blood glucose.

High in Vitamin E

NutriBrownRice®️ brown rice powder retains 2.3 times more natural vitamin E compared to home-cooked brown rice. The major difference of natural vitamin E and supplements are the tocopherol and tocotrienol contents. 

Natural Nutrients

Vitamins and Minerals found are made of natural sources in NutriBrownRice®️. 8 vitamins and 8 minerals are found in our brown rice powder. Among these, 4 are high in its daily value namely manganese, vitamin E, vitamin B6 and 

Quality Packaging

In natural nutrients food products, packaging is the crucial factor to determine the nutrients retained and ensure the lowest oxidisation. We use high grade food packaging to ensure each products are nicely packed.