NutriBrownRice®’s mission:

To inspire health through food & empower people to be smart in nutrition.

Our Story

Our ancestors’ diet was very different from us nowadays. They used to be having wide varieties of food choices in the wild and jungle while we eat mostly commercialised food. And the shocking truth is the top 75% of food come from only 12 plants and 5 animals. The concentration around just a few foods makes our food system less resilient to modern illnesses and threats like disease, pests and climate change.

In 1990s, fast-food companies and soft drinks started to sprout and expand globally until today. We see diabetes epidemic surge drastically and continue to affect the health standard globally.

In 2013, our founder’s sister-in-law was diagnosed with brain cancer, glioblastoma – a type of deadly cancer that has an average of half a year lice balance once diagnosed. Doctors reminded the family to consume brown rice as it is one of the best food for human being. Another year later, our founder’s uncle has diagnosed with oesophagus cancer. Both defeated in cancer battle and these incidents have triggered the founder’s passion to look into human health and source for food that we believe to be the best medicine for any human diseases.

That’s where the idea for NutriBrownRice® came from. We have then discovered the wonders of brown rice such as the cancer-fighting nutrients like manganese, vitamin E and vitamin B6. NutriBrownRice® – a food solution that your body is seriously lacking and it can be prepared in less than a minute.

BabyTalk MamaPapa Readers Choice Awards 2019 - Nutri Brown Rice by Abrand Food

2019 Papa Mama Readers’ Choice Award

This award is only given to deserving brands, based on the combined votes and positive opinion of our readers rating the products and services they have used. Your votes help validate their hard work and we hope you will enjoy exploring the results!

Thaifextaste - Nutri Brown Rice by Abrand Food

2019  THAIFEXtaste Innovation Show Finalists

Handpicked from over 700 entries, this product indicates where the next trends and innovation in F&B are heading next.

National Mark of Malaysian Brand 2019 - Nutri Brown Rice by Abrand Food

2019 Malaysian Brand Award

SME Corporation Malaysia, in collaboration with SIRIM QAS International Sdn. Bhd. has developed the National Mark of Malaysian Brand certification programme that promotes the development of Malaysian brands to meet global standards of Quality, Excellence and Distribution.

Reader Choice - Nutri Brown Rice by Abrand Food

2018 WINNER: Natural Health Magazine’s Readers’ Choice Award November 2018 Vol 97 Malaysia

Malaysian diets largely consist of white rice, whereby more than 80% of its nutrients are stripped off from brown rice. The high GI in white rice is known as bad carbohydrates that spike the insulin and causes high blood sugar among Malaysians. And a shocking news revealed in July this year states that Malaysia has the highest rate diabetes in Asiaand one of the highest in the world! The health benefits of brown rice thankfully, are bountiful cancer-fighting micronutrients such as selenium, manganese and betaine. NutriBrownRice Original (No Sugar Added with Prebiotics) is the most popular drink locally and internationally, especially those with gastric conditions. NutriBrownRice (Oat with Soy Lecithin) is well-loved by breastfeeding mothers and those with high cholesterol.

E50 Entreprise50 Award 12th Position 2017- Nutri Brown Rice by Abrand Food

2017 Enterprise 50 Awards

Enterprise 50 is an annual award programme organised by the SME Corporation Malaysia (SME Corp. Malaysia) and Deloitte Malaysia, with supporting sponsorship by RHB Bank Berhad and Telekom Malaysia Berhad (TM) to celebrate and highlight the achievements of enterprising small and medium companies that are well positioned for the future. Abrand Food was awarded based on the company’s food-tech innovation, business scalability, market competitiveness and world-exportability.

SIAL Innovation Diploma - Nutri Brown Rice by Abrand Food

2017 Awarded DIPLOMA in SIAL INNOVATION 2017 in Shanghai

Panel of juries including world renowned food specialists and celebrity chefs. Full range of NutriBrownRice® were recognised as health groceries that are nutritious, delicious and convenient.

NutriBrownRice® also made an appearance in SIAL Paris 2016 in France.

2017 SME Corporation Malaysia Score

SME Corporation Malaysia has officially conducted a report on Abrand Food Manufacturing for its Competitiveness Rating Evaluation. (www.smecorp.gov.my)

Best Employer Award by Ministry of Human Resourse Malaysia 2017 in Putrajaya - Nutri Brown Rice by Abrand Food

2017 “Best 1Malaysia Employer of the Year”

Organized by Ministry of Human Resource, Malaysia (Award was conferred by the Prime Minister of Malaysia). Award ceremony was broadcasted Live on Radio Television of Malaysia. The merits taken include our consistency in promoting local talents, protecting the welfare of all employees.

BizSmart Challenge SME Innovation Champion EcoWorld Entrepreneurship Champion - Nutri Brown Rice by Abrand Food

2016 Alliance BizSmart Challenge Eco World Entrepreneurship Award

More than 2000 contestants participated in this business challenge and NutriBrownRice is awarded as champion in it. Panel of Judges in this competition includes:

  • EcoWorld Malaysa (www. EcoWorld.com)
  • Alliance Bank (www.AllianceBank.com.my)
  • VISA (www.Visa.com.my)
  • Manulife (www.Manulife.com.my
Health Promotion Board of Singapore - Nutri Brown Rice by Abrand Food

2015 Singapore Health Promotion Board Endorsement as Healthy Food

The full range of NutriBrownRice® is being endorsed by the Singapore Health Promotion Board as “Healthier Choice” under the cereal beverage category with “Higher in Whole-Grains” logo.

GMP Food Safety - Nutri Brown Rice by Abrand Food
HACCP Food Safety - Nutri Brown Rice by Abrand Food
ISO22000 Food Safety - Nutri Brown Rice by Abrand Food
Halal Malaysia - Nutri Brown Rice by Abrand Food
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