Our Story

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A Few Words About Us

Our Story

NutriBrownRice® spotlights the good inside its products, its people and its state-of-the-art brown rice drinks process method.
Whimsical, smile-inducing campaign centers around the notion that most people don’t believe healthy diet can be fun and taste good, or connected to their values.

The campaign is meant to draw attention to the beauty of what’s inside our product — not only how our products are made and who makes them–but ultimately how we are connected to people who use and love Nutri. We’re reminding everyone we can all be healthy while not spending much time on cooking.


Funded by CRADLE, started to list in products in hospitals


Halal Top 10 HIgh Tech Award by Platcom Ventures, Alliance Bizsmart Entrepreneurship Champion Winner


Rated as 4-star SME, Malaysia Best Employer by Ministry of Human Resource, E50 Entreprise 50 Award by Deloitte, SIAL Innovation Award


Reader’s Choice Award


THAIFEX Innovation Award, BabyTalk Reader’s Choice Award, Malaysia Brand

“If you take care of your body, it will take care of you.”

Oprah Winfrey
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“Women in particular need to keep an eye on their physical and mental health, because if we’re scurrying to and from appointments and errands, we don’t have a lot of time to take care of ourselves. We need to do a better job of putting ourselves higher on our own ‘to do’ list”

Michelle Obama
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“Love begins by taking care of the closest ones – the ones at home.”

    Mother Theresa

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Our Story in Numbers

5-star reviews in Shopee
Exported countries

Brand Story Graduation from UTM
Branden & Allycia graduated in UTM in year 2004

How we started?

Both husband & wife, Branden & Allycia, the ‘university sweet-hearts’ started Abrand Food Manufacturing Sdn Bhd in 2012. The have gone through 3 same careers in 17 years journey together. 


Branden & Allycia were inspired by the book called Rich Dad Poor Dad’s by Robert Kiyosaki. They aspired to build a business but they were still exploring. So they registered a company called Abrand Food Manufacturing Sdn Bhd on 16 Nov 2012. 


Allycia’s sister was diagnosed with brain cancer and passed away 2 years later. Branden’s uncle also left the world due to cancer. They were in dilemmas. So, they researched into how humans eat and what causes cancer. They eventually realised that brown rice is the world’s healthiest food. 


After many rounds of testings and R&Ds, they have shortlisted 1 greenish brown rice out of 20 strains of brown rice.  They finally came up with NutriBrownRice® smooth healthy drinks. Since then, they started to commercialise the products and their first corporate client was a hospital!

A story about our founder

What continue to motivate us?

In 2015, more than 1 doctor suspected my eldest son to have bone cancer. But luckily, it was just a bone infection. 

Read More…

This health scare inspired my wife and me to be the ‘health ministers’ of the family. I was amazed to discover that brown rice is the world’s healthiest food!

However, my 3 kids dislike eating brown rice compared to white rice. So I created smooth brown rice drinks. My son also had a poor digestive system due to long term consumption of antibiotics. So we remove lactose in our brown rice drinks. Brown rice is naturally hypoallergenic. My son was finally happy drinking NutriBrownRice® and he grew from skinny to chubby. My family has started to be healthy!

Brand Story Family
NutriBrownRice® founder: Branden with family

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Our Gallery



We discovered a link between the lack of vitamin E in human daily diet and it’s benefits to fight against cancer. The good news is that the brown rice powder we produce keeps a high level of vitamin E. 

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Our Milestone

Sep 2019

Mama Papa Readers’ Choice Award

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This award is only given to deserving brands, based on the combined votes and positive opinion of our readers rating the products and services they have used. NutriBran™ Pure Organic Quinoa and NutriBran™ Pure Brown Rice awarded as the Best Healthy Baby Food.

Apr 2019

The National Mark of Malaysia Brand Certification

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Successfully certified as The NationalMark of Malaysian Brand Certification Scheme by SIRIM QAS & SME Corp.

*In the last ten years, less than 300 companies have earned this certification!

Nov 2018

WINNER: Natural Health Magazine’s
Readers’ Choice Award 2018, Vol 97 Malaysia


The Natural Health Reader’s Choice Awards 2018, presented in conjunction with A Healthy Lifestyle, is now in its 9th year as a trusted testimony to the recognition and excellence of the many brands of products available in the Malaysian market in the categories of health, wellness, beauty, and wellbeing.

Jan 2018

Obtained Registered Trademark

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 After more than 3 years of application, we’ve finally obtained our Registered Trademark.

May 2017


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A panel of juries including world-renowned food specialists and celebrity chefs. Full range of NutriBrownRice® were recognized as health groceries that are nutritious, delicious and convenient.

NutriBrownRice® was also featured at the SIAL Paris 2016 in France.

Mar 2017

Abrand Food Rated 4 Star


SME Corporation Malaysia has officially conducted a report on Abrand Food Manufacturing for its Competitiveness Rating Evaluation. (www.smecorp.gov.my)

Sept 2016

WINNER of Halal Hi-Tech Challenge 2016


Abrand Food is 1 of the 10 recipients of the total of RM5,000,000 grant. Panel of Judges in this competition includes SME Corp of Malaysia, 
JAKIM Malaysia, Malaysian Innovation Agency & Halal Development Corporation.

Apr 2015

Singapore Health Promotion Board Endorsement as HEALTHY FOOD


Singapore Health Promotion Board has endorsed the entire NutriBrownRice® product line as a “Healthier Choice” in the cereal beverage category, with the “Higher in Whole-grains” logo. (www.hpb.gov.sg)

May 2019

THAIFEXtaste Innovation

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Handpicked from over 700 entries, this product indicates where the next trends and innovation in food and beverage are heading next.

NutriBran™ (Purple Sweet Potato with Organic Quinoa – Instant) was a finalist in Thaifex 2019 for “Top Innovative Products.”

Jan 2019

Islamic Innovation Challenge

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Ministry Entrepreneur Development, SME Corp Malaysia, and PlaTCOM Ventures Sdn Bhd organized this Islamic Innovation Challenge 2019 Award Ceremony.

Nov 2018

LIVE on Astro AWANI and AXN
Bizsmart Challenge

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Mr Branden Kuan, Director of Abrand Food (Owner of NutriBrownRice®), appearred as an advisor for this highly awaited Reality Show.

Nov 2017

Enterprise 50 Awards


Enterprise 50 (www.e50.com.my) is an annual award program coordinated by the SME Corporation Malaysia and Deloitte Malaysia, with sponsorship from RHB Bank and Telekom Malaysia (TM), to recognize and celebrate the accomplishments of well-positioning SME companies for the future. Abrand Food was awarded based on the company’s food-tech innovation, business scalability, market competitiveness, and world exportability.

May 2017

BEST 1 Malaysia Employer of The Year


Organized by the Ministry of Human Resources, Malaysia (Award as conferred by the Prime Minister of Malaysia). Award ceremony was broadcasted Live on Radio Television of Malaysia. The merits taken include our consistency in promoting local talents protecting the welfare of all employees.

Dec 2016

Alliance BizSmart Challenge Eco World Entrepreneurship Award

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More than 2000 contestants participated in this business challenge and NutriBrownRice® is awarded as champion in it. The panel of Judges includes:

Dec 2015

Started Supplying to Institut Jantung Negara (IJN)


Abrand Food started serving NutriBrownRice® to patients in the Institut Jantung Negara ward. (www.ijn.com.my)

Mar 2015

Cradle Fund Recipient


Cradle Fund has awarded Abrand Food an RM500,000 grant for its global competitiveness and sustainability in high-tech brown rice processing methods. (www.cradle.com.my)

Cradle Fund’s team is in love with NutriBrownRice®. It’s a form of recognition for Abrand’s proprietary food-tech innovation.

Our Range of Products Features

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Lactose FREE

Lactose in milk sometimes causes symptoms like bloated, gassy tummy, or nauseous. We took away casein and allow customer to switch to lactose-free options can help those who have symptoms.

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All no sugar-added NutriBrownRice®️ are diabetic friendly. The prebiotic found in NutriBrownRice®️ No Sugar Added is also friendly to blood glucose.

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Gluten FREE*

Gluten is linked with Celiac disease. It is mostly found in barley, wheat and rye. It causes allergies to autoimmune diseases and other forms of gluten intolerance. 

*All NutriBrownRice®️ products except Oat with Soy Lecithin are gluten free.

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High in Vitamin E

NutriBrownRice®️ brown rice powder retains 2.3 times more natural vitamin E compared to home-cooked brown rice. The major difference of natural vitamin E and supplements are the tocopherol and tocotrienol contents. 

Natural Nutrients

Vitamins and Minerals found are made of natural sources in NutriBrownRice®️. 8 vitamins and 8 minerals are found in our brown rice powder. Among these, 4 are high in its daily value namely manganese, vitamin E, vitamin B6 and magnesium. 

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Quality Packaging

In natural nutrients food products, packaging is the crucial factor to determine the nutrients retained and ensure the lowest oxidisation. We use high grade food packaging to ensure each products are nicely packed.


NutriBrownRice®️ can be a diary-free milk alternatives for vegan. It is derived from brown rice and is ideal to replace dairy milk in vegan diet.

Tube Feeding Friendly*

NutriBrownRice®️ is suitable act as enteral feeding diet to provide nutrients to tube feeding patients. Yet, it is advisable to follow your medical professional panels’ advice and guidance.

*Except for NutriBrownRice® oat with soy lecithin)

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Lactose free
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Gluten free
High Vit. E
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Natural nutrients
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Quality packaging
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Tube -feeding friendly


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